You And Your App Are Going To Look Bad In October

Fourteen years of warnings, and yet here we are once more…

You And Your App Are Going To Look Bad In October

Fourteen years of warnings, and yet here we are once more…

Michael Long
Michael Long in The Swift Cooperative
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September 12, 2026
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15 min read
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Image Apple, Inc.

Image Apple, Inc.

Isn’t it funny how adaptive layout has always seemed like the vegetables on the iOS plate?

Everyone agrees they’re good for you. Everyone nods along in the initial design review.

And then ship dates loom, the sprint gets tight, and the Figma file has exactly one artboard with a single layout in it. And then, to add insult to injury, a developer decides to hardcode a screen width because the app ships Thursday and the phone is the phone.

Well. The phone isn’t the phone anymore.

Apple announced iPhone Duo on September 9th.

It ships October 23rd, it starts at…

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