|
It's no secret that I write a lot. Blog posts, newsletters, LinkedIn posts. |
And most of that written content reaches only a subset of its potential audience. |
The reason is simple: many people prefer video. On platforms like LinkedIn, video often drives higher dwell time and engagement than text alone. |
But creating video content is friction-heavy -- scripting, filming, retakes, editing, time. As an introvert, I also feel awkward being in front of a camera. My natural habitat is being in front of a computer. |
For most busy founders, operators, and newsletter writers, that friction is enough to prevent them from producing video at all. |
So we built something on agent.ai to test if we could remove that friction entirely: an AI agent that combines automated summarization with AI avatars (try it here). |
Today, I want to break down: |
|
—@dharmesh |
|
The New Feature: HeyGen Avatar Agent |
We just launched a new agent on agent.ai that turns written blog content into short, polished avatar videos. |
The core functionality is simple: you provide a blog post, the agent automatically summarizes it, converts it into a natural-sounding script, generates a HeyGen avatar video, and emails you the finished output within 5-10 minutes. |
There's no filming, editing, camera setup, or technical knowledge required. |
The entire workflow from written content to shareable video asset is handled inside the agent. |
Here's what happens when you use it: |
You paste in a link to a blog post The agent reads it, pulls out the key points, and writes a script optimized for spoken delivery Then it generates a HeyGen avatar video, ready to share
|
|
This sort of agent workflow would have been unbelievable to me just a couple of years ago, but AI has progressed faster than even I expected. |
This is especially useful for content creators, marketers, or business owners because a single blog post can yield entirely new content in video form. |
Instead of publishing only a blog post, you now have: |
|
You multiply distribution from a single piece of work without creating entirely new content from scratch. |
Now, will people like the AI avatar as much as the real me? I hope not. But what I do know is that the avatar delivers content well enough, and it lets me focus on what I'm better at: writing, and it exposes my content to a wider audience of people. |
HeyGen itself is powerful, but not everyone knows how to structure scripts, optimize delivery, or produce polished output consistently. This agent wraps that capability into a simplified, agent-based experience. |
|
How You Can Use It |
Using the HeyGen Avatar Agent is straightforward: |
Go to agent.ai and find the HeyGen Avatar Agent Paste in your blog post URL or text Choose from a list of HeyGen avatars (note: you can't create your own avatar yet -- that's coming in a later version) Wait about 5-10 minutes Get an email with your finished video
|
Here's what it looks like in action: |
I ran last week's Openclaw newsletter post through it. You can see the result here on LinkedIn: |
|
(I fully expect people will ask for the ability to create their own custom avatar. That's on the roadmap. If you want it, let me know -- I'll communicate that need directly to our product and engineering teams.) |
Lastly, on pricing: |
The first three videos are free. After that, it costs $10 per month for three videos under 60 seconds each (or up to three minutes total video time). If you exceed that limit in the same month, another $10 covers three additional videos.
|
Let me know if it's useful for your workflow. If you have feedback, I'd love to hear! We plan to expand more use cases with AI avatars in the future. |
|
Why I'm Testing This |
I'm treating this as an experiment in new formats. |
I want to see if video summaries actually increase reach on LinkedIn, test whether readers find this more accessible (let me know in the poll below!), and explore how creator workflows are becoming agent-driven. |
If it works, great. If it doesn't, we'll learn something. |
But with rapidly expanding AI content-creation capabilities like this, it's clear that more and more of the work we do as creators will be handled by agents. |
It's better to test now and learn what works than to wait for perfect clarity. |
Let me know what you think. Would you turn yourself into an AI avatar? |
—Dharmesh (@dharmesh) |
|
|
What'd you think of today's email?Click below to let me know. |
|
