Finally, let's talk about what you should do as an app developer If you're a strong, well established app developer, with a mature product, then this is definitely a big opportunity to grow your revenue! When you have the resources to handle the responsibilities that come with opting-out of Apple's in-app purchases, going from a 30% fee to a much lower one has the potential to tremendously boost your revenue! (it's no coincidence that the driving forces behind this legal battle are big actors like Epic or Spotify: they're the ones that stand to gain the most!) There's just one thing to be mindful of: maybe Apple will be less likely to offer App Store featuring to apps that opt-out of their payment system… On the other hand, if you're an indie developer working on your app with a small team (or even solo), the situation is quite different! Opting-out of Apple's in-app purchases means handling a lot of new responsibilities: is it really worth the defocus from your actual product? Additionally, it's important to remember that Apple's payment system is a very convenient high-trust low-friction process for your users: just double-tap a button, no need to input payment card details subscriptions can be cancelled easy, low fear of being scammed This is especially true for small apps, for which users are very likely to drop out if the payment process requires too much effort or starts to feel risky. If the added friction ends up decreasing your conversion too much, it might actually negate what you've gained from a reduced payment fee. Overall, if you qualify for Apple's small business program, where Apple's fee is already reduced to 15%, it really might not be worth opting-out. |